July and August have been spent, among other things, helping to establish a new social media presence for global water brand evian.
Following the success of their award-winning Rollerbabies ad campaign, evian continued the baby theme with the new Baby Inside campaign featuring these super neat baby tees (you can get one at fredflare.com). Alongside the evian brand team at MKG, I worked off this concept to build a supportive Facebook and Twitter presence to integrate into their upcoming 2012 ad campaigns, ad buys, and events. To be honest, the brand made it pretty easy by already having such a loyal following and strong brand recognition.
Are you surprised to know that an established brand with YEARS of global recognition still didn't have a Twitter account until this summer? This is why I love social media: It's so new that there are still a million innovations to be made and a million new large clients to work with!
Fun Fact: evian, which was founded in the 1700s, has been using babies in their ad campaigns for years. Check out this baby-themed evian ad campaign from 1954.